Pick up a jar of forest honey at a specialty food store. Notice the label, the earthy font, the warm description, the QR code on the back, small enough to suggest humility, prominent enough to signal modernity. Now scan it. You will likely land on a brand page. Beautiful photography. A paragraph about forest ecosystems.
The Jar of Honey That Reveals Everything Wrong With Food Traceability Read More »
Article
Standard Indian turmeric averages between two and three percent curcumin content. Turmeric grown in the Lakadong region of Meghalaya’s Jaintia Hills reaches between seven and twelve percent, placing it among the most potent commercially cultivated turmeric varieties in the world. That difference has a name. Terroir, the interaction between a specific genotype and a specific
The Turmeric That Proves Why Traceability Actually Matters to You Read More »
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