If we rewind to the 1980s and 90s, our parents and grandparents lived lives that naturally kept them active and healthy, without a single structured fitness routine between them. It is tempting to point to their full cream milk and ghee-laden meals as proof that diet never mattered. According to Ankush S Bhaskar, author of
India is not a single market. It is many markets stitched together by culture, language, income levels, healthcare infrastructure and the habits of both doctors and patients. The way prescriptions flow in a metro hospital is different from how they move in a small-town clinic. Urban and Rural Prescribing Are Different Games In urban India,
Why One Sales Strategy Never Works Across India’s Pharma Markets Read More »
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Long before readers learn her full backstory, Indra Lekha reveals exactly who she is through one detail. Every morning in Puri, before her official day even begins, she feeds two rescued street dogs, Motu and Chinnu, checks on food packets prepared for a temple orphanage, and reads every newspaper headline carefully to get ahead of
When a criminal case captures public attention, two entirely separate processes begin running at the same time. One takes place inside the legal system, structured, methodical, governed by rules of evidence and procedure. The other takes place in public conversation, driven by emotional response, shaped by media coverage, and fuelled by the natural human desire
The Gap Between What People Think the Law Says and What It Actually Says Read More »
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Have you ever started a fitness journey full of motivation, only to find yourself stuck a few weeks later? Work piles up, family needs attention, stress takes over, and with so much conflicting advice online, confusion about what actually works sets in. That exact pattern, repeated across more than a decade of coaching, is what
Why Ankush S Bhaskar Wrote Total Body Re-Set Read More »
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With limited time for face-to-face interactions, digital platforms have emerged as the bridge that keeps conversations alive between pharma companies and doctors. For a manager, digital marketing is not another tool, it is the extension of the field force. Why Digital Is No Longer Optional A single webinar can bring together 200 doctors across multiple
Digital Engagement Strategies Every Pharma Sales Manager Needs Today Read More »
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Every human being carries dreams of love and career, and most of them, at some point in life, feel the pain of falling short of those dreams. This single belief, simple and universally true, is the seed from which Dr Veenam Durga Prasad’s debut novel, Indra Patnaik: A Journey of True Love, Rebirth and Good
Why Dr Veenam Durga Prasad Wrote Indra Patnaik Read More »
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Relying only on intuition or old-style reports is like trying to navigate a city without a map. Data analytics is that map. It brings clarity, direction and confidence to decisions, helping managers move beyond surface-level numbers to see the story behind them. The Metrics That Actually Matter Call productivity measures not just how many calls
Why Data Analytics Is the New Competitive Edge for Pharma Sales Managers Read More »
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The strength of any pharma sales manager lies in the depth of their relationships and the ability to manage key accounts with foresight. While products and tactics may evolve, the quality of trust built with healthcare providers endures. Trust Grows Through Listening, Not Just Presenting Doctors often decide to prescribe based on the representative’s credibility
Key Account Management in Pharma: Turning Relationships Into Revenue Read More »
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The wait is finally over. On 24th August 2026, a Monday afternoon at the elegant M. L. Bhartia Auditorium inside Alliance Française de Delhi, Lodhi Garden, life coach, model and Empower You founder Puja A Pandey celebrated the official launch of her debut book, Own Your Ambition: Building a Life Beyond Borrowed Dreams, and by
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