TRAVEL AND TOURISM MANAGEMENT A Textbook for Commerce

This comprehensive textbook delves into the dynamic world of travel and tourism, specifically tailored for commerce students. Written by V Basil Hans, the book provides an in-depth analysis of the travel and tourism industry, focusing on its economic significance, business models, and global impact. It covers a wide range of topics, including the principles of tourism, travel management, marketing strategies, tourism policies, and sustainable practices. Designed to cater to students, academicians, and professionals, the book serves as an essential resource for understanding the interconnections between commerce and tourism, highlighting key trends and offering practical insights.