Marketing Management

The book “Marketing Management” by Dr. Jayashree A. Chaudhari and Dr. Harish Purohit provides a comprehensive exploration of the essential concepts and strategies in marketing. It is designed to help readers understand the key principles of marketing, including market analysis, customer segmentation, branding, promotion, and distribution. The book combines theoretical insights with practical examples, making it a valuable resource for students, professionals, and business leaders aiming to succeed in today’s competitive marketing landscape. The clear and concise explanations make it accessible to both beginners and seasoned marketers.