The inspiring journeys of Atluri Ganesh Kumar and Sarath and how their mission shaped a book that simplifies finance for every Indian.
Behind every great book lies not just knowledge but purpose. Rupee to Rich: the product of two extraordinary journeys that converge on a single mission: to make financial literacy accessible and achievable for every Indian. Co-authors Mr Atluri Ganesh Kumar and Sarath come from different professional paths, yet they share a common dream: to turn the intimidating world of finance into something relatable, simple, and empowering.
Two Journeys, One Vision
For over two decades, Mr Atluri Ganesh Kumar has built a reputation as a trusted financial advisor and educator. As the founder of The Rupee Company, he has personally guided more than 10,000 individuals toward financial clarity. His 22+ years of experience, coupled with his deep understanding of human behaviour around money, make him more than just an advisor; he’s a mentor who believes in education before investment.
Mr Sarath’s story, on the other hand, began with curiosity and evolved into expertise. A postgraduate in Computer Applications (MCA) by qualification, he stepped into the world of equity markets over 25 years ago, driven by passion and perseverance. Through years of observation, trial, and success, he developed a unique perspective on wealth creation. His experience extends from equity to real estate, where his analytical thinking and foresight helped him identify opportunities that others missed. What unites both men is their shared belief that knowledge, when simplified, can change lives.
he Birth of Rupee to Rich
The idea for Rupee to Rich grew organically out of real-life interactions, clients confused about where to invest, families overwhelmed by market noise, and young professionals unsure how to begin their financial journeys. Mr Atluri and Mr Sarath realized that while information was everywhere, clarity was missing. People were struggling because they lacked guidance that spoke their language.
Together, they set out to bridge that gap. The book became their way of saying, “You don’t need to be rich to start; you need to start to become rich.” With that philosophy, they began transforming decades of experience into a roadmap that anyone could follow. The writing process was about turning real insights from the field into practical wisdom.
Simplicity as Strength
One of the biggest challenges in writing about finance is keeping it simple without making it shallow. Rupee to Rich achieves that balance beautifully. Mr Atluri’s ability to explain mutual funds, SIPs, and personal budgeting in everyday language complements Mr Sarath’s deep understanding of market behaviour and long-term wealth building. The result is a book that doesn’t lecture; it converses. It’s like having two experienced mentors sitting across from you, breaking down the complexities of money in the most human way possible.
Their approach to writing was guided by empathy. Both authors knew that the fear of finance often comes from the feeling of being left behind. By using relatable examples and focusing on practical steps, they made sure Rupee to Rich would not intimidate but inspire. Their shared belief is simple: if you can understand your money, you can control your future.
Empowering the Everyday Investor
What makes this book truly special is its purpose. Atluri and Sarath didn’t write Rupee to Rich for experts or analysts; they wrote it for people who earn, spend, and save every day. They wrote it for the teacher planning her child’s education, the engineer saving for his first home, and the retiree trying to make sense of post-retirement investments. The book focuses on what truly matters: discipline, awareness, and long-term thinking.
In every chapter, their voices merge into a single call to take charge of one’s financial destiny. They believe that financial literacy is not a privilege; it’s a life skill. And like any skill, it can be learnt with the right guidance. The book doesn’t promise overnight riches. Instead, it teaches readers how to build steady, sustainable wealth by understanding how money works.
The Message Beyond the Pages
For both authors, it’s a movement. Their goal is to reach every household, every student, and every dreamer who believes that money management is beyond their reach. They want to replace confusion with confidence, dependence with decision-making, and fear with freedom.
Their combined 45+ years of experience lend credibility, but their humility lends connection. Neither of them claims to have all the answers. What they do offer is perspective, earned through years of success, setbacks, and self-discovery. Their writing comes from their life itself.
A Legacy of Learning
As Rupee to Rich continues to reach new readers, its essence remains timeless: true wealth begins with understanding. Mr Atluri’s and Mr Sarath’s partnership is proof that when knowledge meets purpose, transformation follows. They have not just written a book; they’ve built a bridge between experience and empowerment, a bridge that every Indian can walk on.
Rupee to Rich: a conversation between two mentors and millions of aspiring investors. If you’ve ever felt that finance is too complex or wealth is out of reach, this book will show you otherwise.
