When a Crisis Becomes the New Normal

The first sign that a crisis has changed character often appears in the management calendar. According to Navigating Supply Chain Challenges by Dr. Uppiliappan Gopalan, meetings that were initially called every few hours become daily reviews, then settle into a weekly operating rhythm.

The Quiet Signs of a Prolonged Disruption

Emergency freight continues beyond the period originally expected. Temporary suppliers begin receiving regular orders. Inventory positions that were created for a few weeks start appearing in the next quarter’s working capital forecast. None of these shifts are announced. They simply become the new operating pattern.

Why Prolonged Disruption Requires a Different Playbook

Managing a supply chain through prolonged geopolitical disruption, Dr. Gopalan argues, demands a different discipline than managing the initial shock, one built around sustainable cost structures and long term supplier relationships, rather than the emergency measures that got the organisation through the first few weeks.

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