A Deep Study of Social Media, Political Marketing, and Voter Influence in Modern India
How are political narratives shaped in the digital era?
And how do social media platforms influence voter perception, engagement, and election outcomes?
Grounded in the context of India’s evolving political landscape, this book explores the growing power of political branding, digital communication, and social media strategy in modern elections. From the “Obamafication” of Indian politics to the data-driven campaigns of the 2024 elections, the book examines how political parties and leaders use digital platforms to shape public opinion and strengthen political identity.
Built on detailed research and content analysis of political narratives shared by Narendra Modi, Rahul Gandhi, Arvind Kejriwal, BJP, and Congress across Facebook and Twitter, this book presents a structured political branding model with strong academic and practical relevance.
Inside this political communication and digital marketing book, readers will discover:
• The role of social media in Indian elections
• Political branding strategies used by major political parties
• Digital campaigning, voter engagement, and narrative building
• The impact of web analytics and online sentiment tracking
• How AI, chatbots, and multimedia content are changing political communication
• Insights into political marketing, leadership branding, and digital influence
“A masterful exploration of modern political communication… an essential read. Ms. Malhotra’s insights provide actionable models that extend beyond political branding to broader marketing and digital strategies.”
Darpan Sharma, Founder CEO & Strategist, DigiStreet Media Pvt. Ltd. (Brand Strategist for Apple India, Berger Paints, F1 India, Microtek)
“The political branding model developed by the researcher is the key contribution of this book… A valuable work that will be welcomed by political strategists, marketing experts, and scholars alike.”
Padma Shri Jawahar Lal Kaul, Eminent Journalist, Author & Senior Media Veteran
