Strategic Management – Second Semester B.Com text book optional paper C 2.4 (according to SEP Syllabus)

“Strategic Management” is a comprehensive textbook. Authored by Dr. V. Basil Hans, Ms. Vidyalaxmi, and Ms. Anusha T, the book delves into the core concepts of strategic planning, decision-making, and execution within the realm of business management. Dr. Hans, with his vast academic and research expertise, has authored numerous publications and guides postgraduate and doctoral scholars. Ms. Vidyalaxmi and Ms. Anusha T bring their experience in teaching commerce and management, contributing practical insights into financial and business strategies. Published by P&P Academy, this book is an invaluable resource for students aspiring to excel in the field of strategic management and beyond.