DIGITAL MARKETING Bachelor of Commerce (B.Com) Third Semester Compulsory Paper 3

Digital Marketing is a comprehensive textbook designed for BCom third-semester students, offering a clear and practical understanding of the modern marketing landscape. It covers key topics such as SEO, SEM, social media, content marketing, web analytics, and digital campaign planning. The book blends theory with real-world case studies to help students develop practical digital marketing skills essential for today’s technology-driven business environment.