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Handbook of Pharmaceutical Marketing: Insights for Modern Healthcare

300.00

  • ASIN ‏ : ‎ B0DVPMTHB1
  • ISBN : 978-81-983263-4-8
  • Author Name : Dr. S. Dinesh Mohan
  • Publisher ‏ : ‎ Pen and Paper Academy, G – 415 Govindpuram Ghaziabad 201013 (31 January 2025)
  • Paperback ‏ : ‎ 273 pages
  • Reading age ‏ : ‎ 5 years and up
  • Item Weight ‏ : ‎ 180 g
  • Dimensions ‏ : ‎ 23.5 x 18.42 x 5.08 cm
  • Country of Origin ‏ : ‎ India
  • Packer ‏ : ‎ Pen and Paper Academy, G – 415 Govindpuram Ghaziabad 201013
  • Generic Name ‏ : ‎ Marketing book
Category:

Handbook of Pharmaceutical Marketing: Insights for Modern Healthcare by Dr. S. Dinesh Mohan is a comprehensive guide that explores the evolving landscape of pharmaceutical marketing. With a blend of academic knowledge and real-world industry experience, the book delves into key strategies, market dynamics, and effective promotional techniques essential for professionals in the healthcare sector. Written by a seasoned expert, this handbook serves as a valuable resource for students, marketers, and professionals looking to enhance their understanding of pharmaceutical marketing and its role in modern healthcare.