Handbook of Pharmaceutical Marketing: Insights for Modern Healthcare by Dr. S. Dinesh Mohan is a comprehensive guide that explores the evolving landscape of pharmaceutical marketing. With a blend of academic knowledge and real-world industry experience, the book delves into key strategies, market dynamics, and effective promotional techniques essential for professionals in the healthcare sector. Written by a seasoned expert, this handbook serves as a valuable resource for students, marketers, and professionals looking to enhance their understanding of pharmaceutical marketing and its role in modern healthcare.
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