Can a business be profitable AND sustainable? Can profit and purpose actually go hand in hand?
Yes. And this book shows you exactly how.
Sustainability in B2B Marketing: Green to Growth by Dr. Deepti Ranjan Sabat, Dr. Subash Chandra Nath, Dr. Rajat Kumar Baliarsingh, and Dr. Sharanika Dhal a team of academics with over 60+ years of combined teaching and research experience is the most comprehensive guide to transforming B2B marketing through sustainable practices.
This is not theory disconnected from reality. This is a practical roadmap grounded in real case studies, global trends and actionable strategies.
The Three Pillars of Sustainability Economic, Environmental and Social success that reinforce each other, not compete
B2B Marketing Fundamentals Reimagined how to build strategies that drive growth while respecting planetary boundaries
Sustainable Product Development from concept to market launch with environmental and social responsibility built in
Sustainable Marketing Strategies crafting compelling narratives that resonate with eco-conscious clients and partners
Stakeholder Engagement how to communicate value propositions that matter to employees, clients, investors and communities
Overcoming Real Barrierspractical solutions to the obstacles every organization faces when shifting to sustainable practices
Case Studies That Prove It Works real examples from Unilever, Patagonia, and other industry leaders showing sustainable growth in action
Technology as Enabler how AI, blockchain, IoT and digital tools drive sustainability at scale
Regulatory Compliance and Beyond navigating frameworks while building competitive advantage
“Sustainability in B2B marketing is not an end goal but an ongoing journey that requires dedication, creativity, and collaboration among all stakeholders involved.”
13 Power-Packed Chapters take you from understanding sustainability fundamentals through implementation, measurement and the future landscape of B2B marketing.
For B2B marketers, business leaders, sustainability officers, and professionals ready to align profit with purpose this book is the strategy guide you have been waiting for.
The future of business is sustainable. The future is now. This book shows you the way.
