First Things First: Test, Sell, and Grow : A Beginner’s Guide to Starting a Sustainable Business

First Things First: Test, Sell & Grow by Youjay K. Debah is a practical beginner’s guide to starting and sustaining a small business, especially in the African context. Instead of chasing big ideas or waiting for investors, the book teaches how to start small, test your idea, sell first, manage money wisely, and grow steadily.