The Money Map

The Money Map by Dr. Arijit Maity and Archisman Mitra is your ultimate guide to navigating the world of financial services with clarity and confidence. This book bridges the gap between theoretical finance and real-world marketing strategies, offering readers actionable insights into client acquisition, financial planning, and investment marketing. Written by seasoned finance professionals, it’s perfect for students, budding financial advisors, and anyone looking to understand the dynamic landscape of financial services. A must-read for those seeking to master the art of financial services marketing.