Digital Marketing

“Digital Marketing” by Dr. C. A. Anuradha and Dr. S. Eswari offers a comprehensive insight into the world of modern marketing strategies. With years of research and academic expertise in marketing and human resource management, the authors provide a detailed exploration of digital tools, techniques, and their applications. This book is an invaluable resource for students, professionals, and businesses looking to enhance their online presence and marketing skills. Designed with clarity and practical knowledge, it serves as a reliable guide for mastering the essentials of digital marketing in a dynamic global landscape.